Based on the client’s desire to draw attention to its OCT (over-the-counter) pharmaceutical products, we created an iconic OCT shelving unit, built into the wall.
This communicates visually both to customers in the shop and to people looking in from the street.

By building lighting into the shelving unit displaying the OCT products, a soft light is able to be generated from a relatively low position using lights that typically can only be used in high positions. This allows for a very soft, pleasant ambiance to fill the space.
The project represents the rebirth of a pharmacy that is well established in its community, and that will be valued even more by its community with the next generation.