Philosophy
01
AIDA is the environment.
We believe that creating architecture is the same as creating environments. To create architecture is to create the environment surrounding that architecture, and such architecture also serves as a barrier between the natural environment and the people inside it, protecting them from the harshness of nature while providing a filter that lets in good feelings. Our architectural mission is to accurately analyze and understand an environment in order to consider and create the things and structures necessary for that environment. AIDAHO realizes optimal craftsmanship for the environment that always surrounds us.
02
AIDA is a mediator.
It is important to create new things from scratch, but we believe that we can create new structures and value by connecting those things which already exist. AIDAHO creates new structures and value by creating the mediator that connects the space between two things, or by becoming the mediator itself.
03
AIDA is a relationship.
The meaning of considering a relationship is not simply to connect things, but to also consider how to connect them. Reconsidering and redesigning a variety of preexisting relationships allows our environment to change back to its true and original form. AIDAHO contributes to a better society through architecture by reconsidering the relationships between things.
04
AIDA is blank space.
It is important to fill in “AIDA” gaps, but it can at times be even more important to open such gaps rather than fill them in. AIDAHO understands that in order to construct even better environments, mediators, and relationships, it is important not only to add things, but to subtract them as well.
*AIDA is … [ open ]
*AIDA is a Japanese word that is used to refer to space or time. In terms of space, it is used to mean range or width, and in terms of time, it is mainly used to express a period of time. The English words “between, among, while, during, inter” and more fit into the meaning of “AIDA”.